BA Business and Digital Marketing Management
Entry requirements
BBB-BBC at A Level. DDM-DMM in BTEC Level 3 Extended Diploma. 120-112 UCAS tariff points from a combination of Level 3 qualifications. Access to Higher Education Diploma with 45 Level 3 credits at Merit or above. Merit at T Level 120-112 UCAS tariff points from International Baccalaureate qualifications.
About this course
BA (Hons) in Business and Marketing and Business and Management. Core topics include Marketing, Project Management, Entrepreneurship, Research Methods, and Ethics & Professional Practice. The programme is accredited by the Chartered Institute of Marketing (CIM) and the Data and Marketing Association (DMA). An optional 48-week industry placement is available.
Modules
- Enterprise Placement
- The Marketing Professional
- Strategic Marketing Planning
- Digital Campaigns and Communications
- Responsible Business
- Undergraduate Dissertation
- Business Clinic
- Human Resource Development
- Business and Climate Change
- Ethical Leadership
- Business and the Entrepreneur
- Marketing in Practice
- Global Business Management
- Principles of Marketing
- Introduction to Digital Marketing Communications
- Marketing and Society
- Organisational Behaviour
- The Marketing Researcher
- Business and Societal Impact
- Consumers and Consumption
- Social Media Marketing
- People Management
- Applied Project Management