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BA Marketing

University of Huddersfield

Institution
University of Huddersfield
Level
undergraduate
Subject
Marketing BA(Hons)
Duration
3-4 years
Typical offer
A-level BBB, UCAS 112-120

Entry requirements

BBB-BBC at A Level DDM-DMM in BTEC Level 3 Extended Diploma 120-112 UCAS tariff points from a combination of Level 3 qualifications Access to Higher Education Diploma with 45 Level 3 credits at Merit or above Merit at T Level 120-112 UCAS tariff points from International Baccalaureate qualifications.

About this course

BA (Hons) in Marketing. Core topics include Marketing, Research Methods, Project Management, Ethics & Professional Practice, and Entrepreneurship. The course is professionally accredited by the Chartered Institute of Marketing (CIM) and the Data and Marketing Association (DMA). An optional 48-week industry placement is available, and the final year includes an undergraduate dissertation.

Modules

  • Enterprise Placement
  • The Marketing Professional
  • Strategic Marketing Planning
  • Digital Campaigns and Communications
  • Creative Consultancy Project
  • Undergraduate Dissertation
  • International Marketing
  • Marketing for Small Business
  • Marketing in Practice
  • Global Business Management
  • Principles of Marketing
  • Introduction to Digital Marketing Communications
  • Marketing and Society
  • Organisational Behaviour
  • The Marketing Researcher
  • Services Marketing
  • Consumers and Consumption
  • Developing Creative Marketing Content
  • Social Media Marketing
  • Brands and Branding