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BA Business Management with Marketing

University of Hull

Institution
University of Hull
Level
undergraduate
Subject
Business Management, Marketing
Duration
3 years
UCAS code
NNC1
Typical offer
IB 28, UCAS 96-112

Entry requirements

Most importantly, you need ambition. Together with our support and opportunities, you can go further than you ever thought possible. Our typical offer for this course is 96–112 UCAS points . Our contextual offer is 96 points. But there’s no ceiling on ambition. At least 80 points must come from A levels, BTEC, or other equivalent qualifications . Remember, we look at your whole application – not just grades. Achievements, work experience, extracurricular activities: they all count here. We also consider qualifications and experience from the UK and worldwide that may not exactly match those listed. Not sure if you’ll meet the entry requirements? Talk to our Admissions team today . We’ll look at your circumstances, give you personalised guidance and help you understand your options, one of which could be a Foundation Year . Alternative qualifications IB Diploma: 28 points Pass Access to HE Diploma overall with a minimum of 96-112 UCAS tariff points

About this course

BA (Hons) in Marketing and Business and Management. Core topics include marketing, data analysis, accounting, research methods, environmental analysis and entrepreneurship. The programme holds Chartered Institute of Marketing (CIM) accreditation, granting student membership and exemptions towards professional qualifications. Students complete an individual research project and a team-based consultancy project with a real-world client.

Modules

  • Preparing for Learning in Higher Education
  • Foundation Year Research Project
  • Global Issues for Business
  • Group Challenge (Humanities)
  • Academic Writing Skills
  • Foundation in Data Analysis
  • Accounting and Finance
  • Developing Self and Others
  • Business Ecosystems and Environmental Analysis.
  • Marketing
  • Operations, Supply Chains and Business Practices.
  • World Economy.
  • Organisational Management.
  • Responsible Business in Society
  • Managing and Innovating in Industry 5.0
  • Consumer Behaviour and Insights
  • Marketing Data and Analysis
  • Integrated Marketing Communications and Branding
  • Business Strategies.
  • Research and Consultancy Skills.
  • International Business
  • Services Marketing and Customer Experience Management
  • Digital and Social Media Marketing Strategy
  • Individual Research Project (Business)
  • Consultancy Project.
  • Systems Thinking for Future Leaders
  • Emerging Markets
  • Creating the New Venture.