BA Business Management and Marketing
Entry requirements
A level: BBC in three A Levels. IB: 554 in three Higher Levels or 29 points.
About this course
BA (Hons) in Marketing, Business and Management. Core topics include Marketing, Accounting, Data Analysis, Project Management, and Critical & Analytical Thinking. The course includes a Professional and Academic Development Programme spanning all years, and a 75-hour placement or project is available at both Level 5 and Level 6. A final-year project can be completed individually or as a group.
Modules
- Professional and Academic Development 1
- The Business of Organisations
- Marketing Fundamentals
- Data, Decisions and Visualisation
- Teams, People and Performance
- Professional and Academic Development 2
- Contemporary Business Operations
- Marketing Research: Principles, Process and Practice
- Creative Marketing Communication in the Digital Age
- Professional Placement or Project (Level 5)
- Contemporary Business Ethics Debates
- Professional and Academic Development 3
- Strategic Management
- Project
- Professional Placement or Project (Level 6)
- The Digital Showcase
- Digital Marketing in Action
- Creative Branding: Creation, Strategy and Management