BA Digital Media and Marketing
Entry requirements
A level: BBC in three A Levels. IB: 554 in three Higher Levels or 29 points.
About this course
BA (Hons) in Marketing and Film Studies. Core topics include Marketing, Data Analysis, Research Methods, Project Management, and Ethics & Professional Practice. A US Summer School module offers four weeks of study at a partner university, and the course includes optional placement years and work-based projects. Final-year students choose between a research project or a collaborative project with industry clients, with optional modules in script writing and documentary filmmaking.
Modules
- Social Media Content Creation
- Marketing Fundamentals
- Understanding and Producing Digital Media
- Becoming a Cultural Citizen
- Professional and Academic Development 1
- Teams, People and Performance
- Creative Marketing Communication in the Digital Age
- Storytelling for Change
- Promotional Cultures
- Professional Experience with Media (Year 2)
- Pathways with Media: Developing Your Profile
- Professional and Academic Development 2
- Marketing and Society: Issues, Impact and Implications
- Marketing Research: Principles, Process and Practice
- Data and Design
- The American South: US Summer School (Level 5)
- Digital Curation and History
- Digital Marketing in Action
- Marketing Project
- Digital Media Project
- Professional Experience for Media (Year 3)
- Employing Media: Putting Your Subject into Practice
- Professional and Academic Development 3
- Digital Showcase
- Creative Branding: Creation, Strategy and Management
- Social Media Management
- Memes, trends, and vibes: participatory social media cultures
- The American South: US Summer School (Level 6)