BA Marketing
Entry requirements
A level: BBC in three A Levels. IB: 554 in three Higher Levels or 29 points.
About this course
BA (Hons) in Marketing. Core topics include Data Analysis, Project Management, and Critical & Analytical Thinking. The course spans three years, with the option to undertake an international, placement, or entrepreneurship year. A final-year Marketing Project can be completed individually or as a group consultancy project.
Modules
- Marketing Fundamentals
- Understanding the Contemporary Consumer
- The Global Business Context
- Professional and Academic Development 1
- Teams, people, and performance
- Creative Marketing Communication in the Digital Age
- Marketing Research: Principles, Process and Practice
- Professional and Academic Development 2
- Services Marketing: Design, Delivery, and Developments
- Marketing and Society: Issues, Impact, and Implications
- Contemporary Business Ethics Debates
- Strategic Marketing: Creating and Gaining Competitive Advantage
- Marketing Project
- Professional and Academic Development 3
- Digital Marketing in Action
- Creative Branding: Creation, Strategy and Management
- Digital Showcase