BSc Business Management and Marketing
Entry requirements
Qualifications needed for 2027: BSc (Hons): 112-128 UCAS tariff points At least two A Levels, or a BTEC National Extended Diploma: Distinction, Merit, Merit (DMM) or equivalent qualifications. BSc (Hons) with foundation year: 64 UCAS tariff points For the degree with a foundation year, a minimum of 64 UCAS points is required. Additional requirements: Entry onto this course does not require an interview, entrance test, audition or portfolio. English language: English language requirement for this course Academic IELTS of 6.0 overall, with no element below 5.5. If you do not meet our English language requirements , you may be eligible for Kingston University's pre-sessional English language course. Check out our English Language Programme page for more details. If you’re applying from a recognised majority English-speaking country (MESC), you won’t need to meet the requirements. For further information on country-specific entry requirements, please explore our International section of the website.
About this course
BSc (Hons) in Innovation and Marketing. Core topics include Data Analysis, Statistics, Accounting, and Artificial Intelligence & Machine Learning. The programme offers an optional work placement year.
Modules
- Global Business Environments
- Data and Technology in Business
- Organisations and People
- Marketing and Sales
- Accounting and Financial Management
- Analytics and AI for Marketing
- Sustainable and Responsible Management
- Customer Insights and Market Research
- Building Business Strategy
- Social Media Strategy Development
- CSR in Marketing
- Future Skills Apply
- AI for Business and Innovation