BA Creative and Cultural Industries: Art Direction
Entry requirements
Qualifications needed for 2027: UCAS tariff points: 112-128 The typical offer for this course is 112-128 UCAS points from Level 3 qualifications. You could achieve this with: A-levels: BBC or A*CD; BTEC Extended Diploma: Distinction Merit Merit; Foundation Diploma in Art and Design: Distinction; Access to HE Diploma: 112 UCAS points, normally with 21 Distinctions, 21 Merits and 3 at Pass; IB Diploma: 26-28 points. Additional requirements: Please submit a portfolio in digital format, 15-20 pages in length. A project may be spread over several pages or take up just one, think about the order you put things in. Combining your work into a PDF is a good way to ensure that your portfolio is easy to access and stays the way you want it to look. You can use other formats to show your work by including links in your PDF (such as links to a website, Instagram, Flicker or Vimeo account). You just need to ensure your links work and can be opened on different types of devices. You will be sent guidance on how to upload your portfolio when you have applied to your course. What we're looking for There is no single way to approach your submission. We are interested in evidence of your creative potential, your ideas, and your willingness to explore and experiment through your practice. In reviewing your submission, we are looking for you to demonstrate four key values: Visit our webpage Kingston School of Art: What we are looking for to gain insights from students and staff on how to approach your submission. What we are looking for in your portfolio English language: English language requirement for this course: Academic IELTS of 6.0 overall, with no element below 5.5. If you do not meet our English language requirements , you may be eligible for Kingston University's pre-sessional English language course. Check out our English Language Programme page for more details. If you’re applying from a recognised majority English-speaking country (MESC), you won’t need to meet the requirements. For further information on country-specific entry requirements, please explore our International section of the website.
About this course
BA (Hons) in Business and Management. Core topics include Project Management, Entrepreneurship, Design & Creative Practice, and Ethics & Professional Practice. The programme includes a double-weighted Major Project capstone and live case studies set by external organisations. Students can pursue specialisms in Art Direction, Design Marketing, or Events & Experience Design.
Modules
- Thinking about ideas
- Navigating Industry
- Creative Journeys
- The Tools of Writing
- Customer Mindfulness
- Creative Project Management
- Live case study
- Art Direction
- Art Direction 2
- Culturepreneurship
- The Major Project
- Future Skills Apply
- Professional Portfolio for Creative Industries