BSc Marketing and Advertising
Entry requirements
Qualifications needed for 2027: BSc (Hons): 112-128 UCAS tariff points At least two A-levels, or a BTEC National Extended Diploma: Distinction, Merit, Merit (DMM) or equivalent qualifications. BSc (Hons) with foundation year: 64 UCAS tariff points For the degree with a foundation year, a minimum of 64 UCAS points is required. English language: English language requirement for this course: Academic IELTS of 6.0 overall, with no element below 5.5. Applicants who do not meet the English language requirements could be eligible to join our pre-sessional English language course. Applicants from a recognised majority English speaking country (MESCs) do not need to meet these requirements. You will find more information on country-specific entry requirements in the country-specific section of our website.
About this course
BSc (Hons) Marketing, covering the principles and practices of marketing across digital and traditional contexts. Core topics include Data Analysis, Statistics, Marketing, Entrepreneurship, and Project Management. Kingston Business School holds AACSB accreditation, held by only 6% of business schools worldwide. An optional professional placement year is available, and a final-year Marketing Project serves as the programme's capstone.
Modules
- The Principles of Marketing
- Managing Marketing Data
- Creativity in Digital Marketing and Advertising
- The Marketing Mindset
- Analytics and AI for Marketing
- Advertising Tools, Techniques and Technologies
- Market Research and Behavioural Insights
- Strategic Marketing in a Digital World
- Digital Marketing
- Brands, Buyers and Behaviours
- Integrated Marketing Communications
- Future Skills Apply
- Marketing Project