BSc Advertising and Digital Marketing
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
About this course
BSc Hons in Advertising and Digital Marketing, a marketing degree centred on contemporary promotion, consumer engagement, and digital campaign strategies. Core topics include Marketing, Human Behaviour, Research Methods, Statistics, Entrepreneurship, Project Management, and Critical & Analytical Thinking. Students complete a consultancy project for an agency or marketing department in their final year. The first year covers the foundations through Marketing Fundamentals, Marketing Communications, Understanding Consumers, Introduction to Markets, and Professional Development for Marketing, alongside optional modules such as Foundations of Entrepreneurship and Innovation or Economics for Business. The second year builds expertise through Marketing Research Methods, Consumer Behaviour, Creative Advertising, Digital and Social Media Marketing, and Marketing in Practice, with optional choices including Innovation and New Product Development or Spreadsheet Modelling Techniques. The final year focuses on advanced professional practice with compulsory modules in Advertising Consultancy Project, Brand Strategy, Influencer Marketing, and Media Planning. Students can further tailor their studies through optional modules like Contemporary Issues in Marketing, Strategic Marketing, or Advanced Consumer Behaviour.
Modules
- Marketing Fundamentals
- Marketing Communications
- Understanding Consumers
- Introduction to Markets
- Professional Development for Marketing
- Foundations of Entrepreneurship and Innovation
- Economics for Business
- Key Issues and Debates in Organisations, Work and Technologies
- Media, Power and Identity
- Foundations in Operations Management
- Marketing Research Methods
- Consumer Behaviour
- Creative Advertising
- Digital and Social Media Marketing
- Marketing in Practice
- Innovation and New Product Development
- Language and Creativity in Advertising
- Marketing of Services
- Spreadsheet Modelling Techniques
- Visual Cultures
- Global Business Knowledge and Mindset
- Advertising Consultancy Project
- Brand Strategy
- Influencer Marketing
- Media Planning
- Contemporary Issues in Marketing
- Strategic Marketing
- Advanced Consumer Behaviour