BSc Advertising and Digital Marketing (Industry)
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
About this course
BSc Hons in Advertising and Digital Marketing (Industry), a marketing degree focused on creative and analytical approaches to modern advertising and digital communications. Core topics include Statistics, Research Methods, Project Management, Marketing, Critical & Analytical Thinking, Ethics & Professional Practice, Entrepreneurship, Human Behaviour, and Global & Comparative Perspective. The four-year programme incorporates a dedicated third-year industry placement role, allowing students to connect academic learning with professional practice. The first year covers core disciplinary foundations through modules such as Marketing Fundamentals, Marketing Communications, Understanding Consumers, Introduction to Markets, and Professional Development for Marketing, alongside a range of optional choices. The second year advances through Marketing Research Methods, Consumer Behaviour, Creative Advertising, Digital and Social Media Marketing, and Marketing in Practice, alongside further optional modules. The third year consists entirely of a compulsory Placement Year. The final year concludes with advanced studies through modules such as Advertising Consultancy Project, Brand Strategy, Influencer Marketing, and Media Planning, complemented by optional modules covering advanced consumer behaviour, contemporary issues, and strategic marketing.
Modules
- Marketing Fundamentals
- Marketing Communications
- Understanding Consumers
- Introduction to Markets
- Professional Development for Marketing
- Economics for Business
- Key Issues and Debates in Organisations, Work and Technologies
- Media, Power and Identity
- Foundations of Entrepreneurship and Innovation
- Foundations in Operations Management
- Marketing Research Methods
- Consumer Behaviour
- Creative Advertising
- Digital and Social Media Marketing
- Marketing in Practice
- Innovation and New Product Development
- Language and Creativity in Advertising
- Marketing of Services
- Spreadsheet Modelling Techniques
- Visual Cultures
- Global Business Knowledge and Mindset
- Placement Year
- Advertising Consultancy Project
- Brand Strategy
- Influencer Marketing
- Media Planning
- Advanced Consumer Behaviour
- Contemporary Issues in Marketing
- Strategic Marketing