BSc Advertising and Digital Marketing (Study Abroad)
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
About this course
BSc Hons in Advertising and Digital Marketing (Study Abroad), a marketing degree focused on modern advertising, digital communication strategies, and consumer engagement. Core topics include Statistics, Research Methods, Project Management, Marketing, Critical & Analytical Thinking, Entrepreneurship, Human Behaviour, and Global & Comparative Perspective. The four-year programme incorporates a dedicated year spent studying abroad at an exchange partner institution, alongside a final-year consultancy project tackling briefs for external organisations. The first year introduces core principles through compulsory modules such as Marketing Fundamentals, Marketing Communications, Understanding Consumers, Introduction to Markets, and Professional Development for Marketing, with optional choices including Economics for Business and Foundations of Entrepreneurship and Innovation. The second year develops practical capabilities via core modules like Marketing Research Methods, Consumer Behaviour, Creative Advertising, Digital and Social Media Marketing, and Marketing in Practice, alongside options such as Spreadsheet Modelling Techniques and Global Business Knowledge and Mindset. The third year consists entirely of the Study Abroad placement. The final year focuses on advanced strategic topics through core modules including Advertising Consultancy Project, Brand Strategy, Influencer Marketing, and Media Planning, while allowing specialisation via optional modules such as Advanced Consumer Behaviour, Contemporary Issues in Marketing, and Strategic Marketing.
Modules
- Marketing Fundamentals
- Marketing Communications
- Understanding Consumers
- Introduction to Markets
- Professional Development for Marketing
- Economics for Business
- Foundations of Entrepreneurship and Innovation
- Key Issues and Debates in Organisations, Work and Technologies
- Media, Power and Identity
- Foundations in Operations Management
- Marketing Research Methods
- Consumer Behaviour
- Creative Advertising
- Digital and Social Media Marketing
- Marketing in Practice
- Innovation and New Product Development
- Language and Creativity in Advertising
- Marketing of Services
- Spreadsheet Modelling Techniques
- Visual Cultures
- Global Business Knowledge and Mindset
- Study Abroad
- Advertising Consultancy Project
- Brand Strategy
- Influencer Marketing
- Media Planning
- Advanced Consumer Behaviour
- Contemporary Issues in Marketing
- Strategic Marketing