BSc Marketing and Design
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
About this course
BSc Hons in Marketing and Design, a marketing and fashion design degree centred on the intersection of commercial strategy and creative practice. Core topics include Laboratory Techniques, Research Methods, Marketing, Critical & Analytical Thinking, Artificial Intelligence & Machine Learning, Design & Creative Practice, and Global & Comparative Perspective. The curriculum features a live client consultancy project in the final year and allows study abroad at a partner university through a summer school between the first and second years. The first year builds foundational capabilities through Marketing Fundamentals, Consumers and Communications, The Reflective Design Process, Visual Communication, Design Sprints, and Professional Development for Marketing. The second year progresses into applied scenarios through Insight-led Design, Design Visualisation, Marketing in Practice, and Digital Marketing and Analytics, alongside optional choices such as Design for Sustainability, Speculative Design, Global Markets and Responsibility, Consumer Behaviour, Marketing Research Methods, and Global Business Knowledge and Mindset. The final year focuses on strategic application with Design Consultancy, Brand Strategy, and Design Leadership, while offering optional modules including International Marketing Management, Business to Business Marketing and Negotiations, Contemporary Issues in Marketing, Advanced Consumer Behaviour, Influencer Marketing, and Strategic Marketing.
Modules
- Marketing Fundamentals
- Consumers and Communications
- The Reflective Design Process
- Visual Communication
- Design Sprints
- Professional Development for Marketing
- Insight-led Design
- Design Visualisation
- Marketing in Practice
- Digital Marketing and Analytics
- Design for Sustainability
- Speculative Design
- Global Markets and Responsibility
- Consumer Behaviour
- Marketing Research Methods
- Global Business Knowledge and Mindset
- Design Consultancy
- Brand Strategy
- Design Leadership
- International Marketing Management
- Business to Business Marketing and Negotiations
- Contemporary Issues in Marketing
- Advanced Consumer Behaviour
- Influencer Marketing
- Strategic Marketing