BSc Marketing and Design (Industry)
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
About this course
BSc Hons in Marketing and Design (Industry), a marketing and fashion design degree centred on the intersection of commercial strategy and creative practice. Core topics include Marketing, Research Methods, Design & Creative Practice, Critical & Analytical Thinking, Ethics & Professional Practice, and Global & Comparative Perspective. The four-year programme includes a dedicated professional placement year in the third year and culminates in a practical consultancy project with a live external client. The first year establishes core grounding through Marketing Fundamentals, Consumers and Communications, The Reflective Design Process, Visual Communication, Design Sprints, and Professional Development for Marketing. The second year advances capabilities via Insight-led Design, Design Visualisation, Marketing in Practice, and Digital Marketing and Analytics, alongside optional modules covering Design for Sustainability, Speculative Design, Consumer Behaviour, Global Markets and Responsibility, Marketing Research Methods, and Global Business Knowledge and Mindset. The final fourth year focuses on professional transition through Design Consultancy, Brand Strategy, and Design Leadership, supported by optional choices such as International Marketing Management, Business to Business Marketing and Negotiations, Contemporary Issues in Marketing, Advanced Consumer Behaviour, Influencer Marketing, and Strategic Marketing.
Modules
- Marketing Fundamentals
- Consumers and Communications
- The Reflective Design Process
- Visual Communication
- Design Sprints
- Professional Development for Marketing
- Insight-led Design
- Design Visualisation
- Marketing in Practice
- Digital Marketing and Analytics
- Design for Sustainability
- Speculative Design
- Consumer Behaviour
- Global Markets and Responsibility
- Marketing Research Methods
- Global Business Knowledge and Mindset
- Placement Year
- Design Consultancy
- Brand Strategy
- Design Leadership
- International Marketing Management
- Business to Business Marketing and Negotiations
- Contemporary Issues in Marketing
- Advanced Consumer Behaviour
- Influencer Marketing
- Strategic Marketing