BSc Marketing and Design (Study Abroad)
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
About this course
BSc Hons in Marketing and Design (Study Abroad), a marketing and fashion design degree examining the intersection of commercial strategy and creative practice. Core topics include Marketing, Research Methods, Design & Creative Practice, Critical & Analytical Thinking, Global & Comparative Perspective, Artificial Intelligence & Machine Learning, and Laboratory Techniques. Students spend their third year studying abroad at an exchange partner institution. The first year covers foundational concepts through Marketing Fundamentals, Consumers and Communications, The Reflective Design Process, Visual Communication, Design Sprints, and Professional Development for Marketing. The second year introduces core studies in Insight-led Design, Design Visualisation, Marketing in Practice, and Digital Marketing and Analytics, alongside optional choices such as Design for Sustainability, Speculative Design, Consumer Behaviour, Marketing Research Methods, Global Markets and Responsibility, and Global Business Knowledge and Mindset. The final year centers on advanced compulsory modules including Design Consultancy, Brand Strategy, and Design Leadership, complemented by options like International Marketing Management, Business to Business Marketing and Negotiations, Contemporary Issues in Marketing, Advanced Consumer Behaviour, Influencer Marketing, and Strategic Marketing.
Modules
- Marketing Fundamentals
- Consumers and Communications
- The Reflective Design Process
- Visual Communication
- Design Sprints
- Professional Development for Marketing
- Insight-led Design
- Design Visualisation
- Marketing in Practice
- Digital Marketing and Analytics
- Design for Sustainability
- Speculative Design
- Consumer Behaviour
- Marketing Research Methods
- Global Markets and Responsibility
- Global Business Knowledge and Mindset
- Study Abroad
- Design Consultancy
- Brand Strategy
- Design Leadership
- International Marketing Management
- Business to Business Marketing and Negotiations
- Contemporary Issues in Marketing
- Advanced Consumer Behaviour
- Influencer Marketing
- Strategic Marketing