BSc Marketing
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
About this course
BSc Hons in Marketing, a marketing degree centred on commercial strategy, brand development, and consumer behaviour. Core topics include Marketing, Research Methods, Statistics, Project Management, Entrepreneurship, Artificial Intelligence & Machine Learning, Global & Comparative Perspective, Programming, and Critical & Analytical Thinking. Students complete a live client project in their final year, tackling real business challenges for external organisations. The first year covers foundational principles through Marketing Fundamentals, Marketing Communications, Understanding Consumers, Introduction to Markets, and Professional Development for Marketing, alongside optional modules such as Economics for Business and Foundations of Entrepreneurship and Innovation. The second year focuses on consumer insights and digital environments with Marketing Research Methods, Consumer Behaviour, Global Markets and Responsibility, Marketing in Practice, and Digital Marketing and Analytics, plus choices like Innovation and New Product Development and Spreadsheet Modelling Techniques. The final year emphasises advanced practice through the Research Consultancy Project, Brand Strategy, and Strategic Marketing. Optional modules across the degree allow specialisation in areas such as influencer marketing, international business, and sustainable development.
Modules
- Marketing Fundamentals
- Marketing Communications
- Understanding Consumers
- Introduction to Markets
- Professional Development for Marketing
- Media, Power and Identity
- Economics for Business
- Foundations of Entrepreneurship and Innovation
- Key Issues and Debates in Organisations, Work and Technologies
- Foundations in Operations Management
- Marketing Research Methods
- Consumer Behaviour
- Global Markets and Responsibility
- Marketing in Practice
- Digital Marketing and Analytics
- Entrepreneurship in Context
- Global Business Knowledge and Mindset
- Innovation and New Product Development
- Marketing of Services
- Spreadsheet Modelling Techniques
- Understanding People and Management
- Visual Cultures
- Research Consultancy Project
- Brand Strategy
- Strategic Marketing
- Advanced Consumer Behaviour
- Business to Business Marketing and Negotiations
- Contemporary Issues in Marketing
- Influencer Marketing
- International Marketing Management
- Managing People and Change
- Power, Technology and Society
- Global Sustainable Development
- Responsible Leadership, Gender and Inclusion
- Technological Futures
- Advanced Spreadsheet Modelling Techniques
- The Making of Media and AI Futures