BSc Marketing (Industry)
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
About this course
BSc Hons in Marketing (Industry), a marketing degree centred on contemporary commercial strategies and consumer behaviour. Core topics include Marketing, Research Methods, Statistics, Project Management, Entrepreneurship, and Artificial Intelligence & Machine Learning. The programme includes a full-year professional placement in the third year, alongside a final-year consultancy project tackling live client briefs for external organisations. The first year covers core disciplinary foundations through modules such as Marketing Fundamentals, Marketing Communications, Understanding Consumers, Introduction to Markets, and Professional Development for Marketing. The second year progresses into specialized areas with Marketing Research Methods, Consumer Behaviour, Global Markets and Responsibility, Marketing in Practice, and Digital Marketing and Analytics. Optional modules across the degree allow students to explore diverse themes such as entrepreneurship, operations management, services marketing, and digital technologies. The final year centres on advanced professional preparation with core modules including Research Consultancy Project, Brand Strategy, and Strategic Marketing, complemented by optional studies in international marketing, influencer campaigns, and responsible leadership.
Modules
- Marketing Fundamentals
- Marketing Communications
- Understanding Consumers
- Introduction to Markets
- Professional Development for Marketing
- Economics for Business
- Foundations of Entrepreneurship and Innovation
- Key Issues and Debates in Organisations, Work and Technologies
- Media, Power and Identity
- Foundations in Operations Management
- Marketing Research Methods
- Consumer Behaviour
- Global Markets and Responsibility
- Marketing in Practice
- Digital Marketing and Analytics
- Entrepreneurship in Context
- Global Business Knowledge and Mindset
- Innovation and New Product Development
- Marketing of Services
- Spreadsheet Modelling Techniques
- Understanding People and Management
- Visual Cultures
- Placement Year
- Research Consultancy Project
- Brand Strategy
- Strategic Marketing
- Advanced Consumer Behaviour
- Business to Business Marketing and Negotiations
- Contemporary Issues in Marketing
- Influencer Marketing
- International Marketing Management
- Managing People and Change
- Power, Technology and Society
- Responsible Leadership, Gender and Inclusion
- Global Sustainable Development
- Advanced Spreadsheet Modelling Techniques
- Technological Futures
- The Making of Media and AI Futures