BSc Marketing Management (Year 2 Entry)
About this course
BSc Hons in Marketing Management (Year 2 Entry), a marketing degree focused on strategic business development and consumer behaviour. Core topics include Marketing, Research Methods, Statistics, Project Management, Entrepreneurship, Programming, and Artificial Intelligence & Machine Learning. This direct-entry course is primarily designed for students joining from partner institutions or transferring from related management degrees after completing an initial year of study. The second year covers core subjects such as Marketing Research Methods, Global Markets and Responsibility, Marketing in Practice, Digital Marketing and Analytics, and Marketing Management Essentials, alongside optional modules covering topics like entrepreneurship, services marketing, and digital cultures. The final year centres on advanced study through compulsory modules including Brand Strategy, Strategic Marketing, and the Research Consultancy Project. Students can further tailor their studies through various optional modules spanning advanced consumer behaviour, international marketing management, and contemporary marketing issues.
Modules
- Marketing Research Methods
- Global Markets and Responsibility
- Marketing in Practice
- Digital Marketing and Analytics
- Marketing Management Essentials
- Entrepreneurship in Context
- Innovation and New Product Development
- Marketing of Services
- Spreadsheet Modelling Techniques
- Understanding People and Management
- Visual Cultures
- Digital Cultures
- Global Business Knowledge and Mindset
- Brand Strategy
- Strategic Marketing
- Research Consultancy Project
- Advanced Consumer Behaviour
- Business to Business Marketing and Negotiations
- Contemporary Issues in Marketing
- International Marketing Management
- Advanced Spreadsheet Modelling Techniques
- Global Sustainable Development
- Managing People and Change
- Power, Technology and Society
- Responsible Leadership, Gender and Inclusion
- Technological Futures
- The Making of Media and AI Futures