BSc Marketing (Study Abroad)
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
About this course
BSc Hons in Marketing (Study Abroad), a marketing degree centred on consumer behaviour, digital strategy, and brand development. Core topics include Marketing, Research Methods, Statistics, Project Management, Programming, Entrepreneurship, Artificial Intelligence & Machine Learning, Critical & Analytical Thinking, and Global & Comparative Perspective. The programme includes a dedicated study abroad year at an exchange partner institution and a final-year research consultancy project addressing a real business challenge for a client organisation. The first year introduces foundational principles through compulsory modules such as Marketing Fundamentals, Marketing Communications, Understanding Consumers, Introduction to Markets, and Professional Development for Marketing, alongside optional modules like Economics for Business and Foundations of Entrepreneurship and Innovation. The second year advances into specialized areas with compulsory modules including Marketing Research Methods, Consumer Behaviour, Global Markets and Responsibility, Marketing in Practice, and Digital Marketing and Analytics, plus optional choices such as Innovation and New Product Development and Marketing of Services. Following the third-year study abroad placement, the final year focuses on advanced professional practice with compulsory modules Brand Strategy, Strategic Marketing, and the Research Consultancy Project. Students can tailor their studies through various optional modules, including Advanced Consumer Behaviour, Business to Business Marketing and Negotiations, Contemporary Issues in Marketing, Influencer Marketing, International Marketing Management, Managing People and Change, Global Sustainable Development, Power, Technology and Society, Advanced Spreadsheet Modelling Techniques, Responsible Leadership, Gender and Inclusion, Technological Futures, and The Making of Media and AI Futures.
Modules
- Marketing Fundamentals
- Marketing Communications
- Understanding Consumers
- Introduction to Markets
- Professional Development for Marketing
- Economics for Business
- Foundations of Entrepreneurship and Innovation
- Key Issues and Debates in Organisations, Work and Technologies
- Media, Power and Identity
- Foundations in Operations Management
- Marketing Research Methods
- Consumer Behaviour
- Global Markets and Responsibility
- Marketing in Practice
- Digital Marketing and Analytics
- Entrepreneurship in Context
- Global Business Knowledge and Mindset
- Innovation and New Product Development
- Marketing of Services
- Spreadsheet Modelling Techniques
- Understanding People and Management
- Visual Cultures
- Study Abroad
- Research Consultancy Project
- Brand Strategy
- Strategic Marketing
- Advanced Consumer Behaviour
- Business to Business Marketing and Negotiations
- Contemporary Issues in Marketing
- Influencer Marketing
- International Marketing Management
- Managing People and Change
- Global Sustainable Development
- Power, Technology and Society
- Advanced Spreadsheet Modelling Techniques
- Responsible Leadership, Gender and Inclusion
- Technological Futures
- The Making of Media and AI Futures