BSc Marketing with Psychology
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
About this course
BSc Hons in Marketing with Psychology, a psychology and marketing degree centred on the application of psychological principles within business and consumer contexts. Core topics include Statistics, Research Methods, Project Management, Marketing, Historical Research, Critical & Analytical Thinking, Entrepreneurship, Human Behaviour, and Global & Comparative Perspective. The curriculum is delivered jointly by the departments of marketing and psychology, featuring a final-year client-facing consultancy project. The first year introduces foundational principles through compulsory modules such as Marketing Fundamentals, Developmental Psychology and Neuropsychology, Consumers and Communications, Cognitive and Social Psychology, and Professional Development for Marketing, alongside optional studies like Introduction to Markets, Foundations of Entrepreneurship and Innovation, Key Issues and Debates in Organisations, Work and Technologies, Economics for Business, and Media, Power and Identity. The second year advances into specialized study with compulsory modules including Marketing Research Methods, Consumer Behaviour, Cognitive Psychology, Social Psychology, and Digital Marketing and Analytics, supported by optional choices such as Marketing in Practice, Innovation and New Product Development, Marketing of Services, Entrepreneurship in Context, Understanding People and Management, Spreadsheet Modelling Techniques, Visual Cultures, and Global Business Knowledge and Mindset. The final year centers on applied practice through core modules like Research Consultancy Project, Cognition: From Laboratory Research to Everyday Behaviour, and Current Directions in Social Psychology. Students can further tailor their studies through optional modules spanning Brand Strategy, International Marketing Management, Business to Business Marketing and Negotiations, Clinical Psychology, Innovations in Developmental Psychology, Cyberpsychology, Strategic Marketing, Contemporary Issues in Marketing, Advanced Consumer Behaviour, and Influencer Marketing.
Modules
- Marketing Fundamentals
- Developmental Psychology and Neuropsychology
- Consumers and Communications
- Cognitive and Social Psychology
- Professional Development for Marketing
- Introduction to Markets
- Foundations of Entrepreneurship and Innovation
- Key Issues and Debates in Organisations, Work and Technologies
- Economics for Business
- Media, Power and Identity
- Marketing Research Methods
- Consumer Behaviour
- Cognitive Psychology
- Social Psychology
- Digital Marketing and Analytics
- Marketing in Practice
- Innovation and New Product Development
- Marketing of Services
- Entrepreneurship in Context
- Understanding People and Management
- Spreadsheet Modelling Techniques
- Visual Cultures
- Global Business Knowledge and Mindset
- Research Consultancy Project
- Cognition: From Laboratory Research to Everyday Behaviour
- Current Directions in Social Psychology
- Brand Strategy
- International Marketing Management
- Business to Business Marketing and Negotiations
- Clinical Psychology
- Innovations in Developmental Psychology
- Cyberpsychology
- Strategic Marketing
- Contemporary Issues in Marketing
- Advanced Consumer Behaviour
- Influencer Marketing