BSc Marketing with Psychology (Industry)
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
About this course
BSc Hons in Marketing with Psychology (Industry), an undergraduate degree centred on the intersection of consumer behaviour, psychological science, and commercial strategy within the Psychology and Marketing subject area. Core topics include Statistics, Research Methods, Project Management, Marketing, Historical Research, Critical & Analytical Thinking, Ethics & Professional Practice, Entrepreneurship, Human Behaviour, and Global & Comparative Perspective. The four-year programme incorporates a third-year industry placement year, allowing students to gain graduate-level work experience before returning to complete their final studies. The first year establishes fundamental knowledge through compulsory modules such as Marketing Fundamentals, Developmental Psychology and Neuropsychology, Consumers and Communications, Cognitive and Social Psychology, and Professional Development for Marketing, alongside optional modules including Introduction to Markets, Foundations of Entrepreneurship and Innovation, and Economics for Business. The second year expands upon these themes with core modules like Marketing Research Methods, Consumer Behaviour, Cognitive Psychology, Social Psychology, and Digital Marketing and Analytics, supported by options such as Marketing in Practice, Innovation and New Product Development, and Spreadsheet Modelling Techniques. The final year involves advanced core study through the Research Consultancy Project, Cognition: From Laboratory Research to Everyday Behaviour, and Current Directions in Social Psychology. Students can further tailor their studies through various optional modules, including Brand Strategy, International Marketing Management, Clinical Psychology, and Cyberpsychology, culminating in a live client consultancy project.
Modules
- Marketing Fundamentals
- Developmental Psychology and Neuropsychology
- Consumers and Communications
- Cognitive and Social Psychology
- Professional Development for Marketing
- Introduction to Markets
- Foundations of Entrepreneurship and Innovation
- Key Issues and Debates in Organisations, Work and Technologies
- Economics for Business
- Media, Power and Identity
- Marketing Research Methods
- Consumer Behaviour
- Cognitive Psychology
- Social Psychology
- Digital Marketing and Analytics
- Marketing in Practice
- Innovation and New Product Development
- Marketing of Services
- Entrepreneurship in Context
- Understanding People and Management
- Spreadsheet Modelling Techniques
- Visual Cultures
- Global Business Knowledge and Mindset
- Placement Year
- Research Consultancy Project
- Cognition: From Laboratory Research to Everyday Behaviour
- Current Directions in Social Psychology
- Brand Strategy
- International Marketing Management
- Business to Business Marketing and Negotiations
- Clinical Psychology
- Innovations in Developmental Psychology
- Cyberpsychology
- Strategic Marketing
- Contemporary Issues in Marketing
- Advanced Consumer Behaviour
- Influencer Marketing