BSc Marketing with Psychology (Study Abroad)
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
About this course
BSc Hons in Marketing with Psychology (Study Abroad), a psychology and marketing degree centred on the application of psychological principles within business and consumer contexts. Core topics include Statistics, Research Methods, Project Management, Marketing, Historical Research, Critical & Analytical Thinking, Entrepreneurship, Human Behaviour, and Global & Comparative Perspective. The programme offers an optional study abroad year at an exchange partner institution. The first year covers foundational concepts through compulsory modules such as Marketing Fundamentals, Developmental Psychology and Neuropsychology, Consumers and Communications, Cognitive and Social Psychology, and Professional Development for Marketing, alongside optional choices like Introduction to Markets. The second year advances into areas like Marketing Research Methods, Consumer Behaviour, Cognitive Psychology, Social Psychology, and Digital Marketing and Analytics, with further options including Marketing in Practice and Innovation and New Product Development. The final year involves core study in the Research Consultancy Project alongside advanced psychology modules like Cognition: From Laboratory Research to Everyday Behaviour and Current Directions in Social Psychology. Students can tailor their studies through various optional modules spanning topics such as Brand Strategy, International Marketing Management, Clinical Psychology, and Strategic Marketing.
Modules
- Marketing Fundamentals
- Developmental Psychology and Neuropsychology
- Consumers and Communications
- Cognitive and Social Psychology
- Professional Development for Marketing
- Introduction to Markets
- Foundations of Entrepreneurship and Innovation
- Key Issues and Debates in Organisations, Work and Technologies
- Economics for Business
- Media, Power and Identity
- Marketing Research Methods
- Consumer Behaviour
- Cognitive Psychology
- Social Psychology
- Digital Marketing and Analytics
- Marketing in Practice
- Innovation and New Product Development
- Marketing of Services
- Entrepreneurship in Context
- Understanding People and Management
- Spreadsheet Modelling Techniques
- Visual Cultures
- Global Business Knowledge and Mindset
- Study Abroad
- Research Consultancy Project
- Cognition: From Laboratory Research to Everyday Behaviour
- Current Directions in Social Psychology
- Brand Strategy
- International Marketing Management
- Business to Business Marketing and Negotiations
- Clinical Psychology
- Innovations in Developmental Psychology
- Cyberpsychology
- Strategic Marketing
- Contemporary Issues in Marketing
- Advanced Consumer Behaviour
- Influencer Marketing