BA Media and Cultural Studies
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
About this course
BA Hons in Media and Cultural Studies, a Scottish Ethnology and Studies and Film Studies degree centred on the analysis of contemporary media forms, cultural practices, and societal structures. Core topics include Research Methods, Critical & Analytical Thinking, Artificial Intelligence & Machine Learning, and Global & Comparative Perspective. Students gain access to a digital media studio and specialist equipment while examining how digital technologies transform traditional media landscapes. The first year introduces the foundations through compulsory modules such as Understanding Media and Culture, Transformations in Digital Media, Media, Power and Identity, and Screens and Selves. Second-year students progress by taking Key Perspectives in Global Media and Culture, Media in Question, and Designing Media Research, alongside options covering visual cultures, digital cultures, and short film production. The final year centres on the Media Independent Project, where students undertake an in-depth study on a self-chosen topic, supported by optional modules examining media industries, documentary production, and AI futures.
Modules
- Understanding Media and Culture
- Transformations in Digital Media
- Media, Power and Identity
- Screens and Selves
- Thinking Sociologically
- The Arts and Identity (Discovery module)
- British Cinema
- Public Sociology: Understanding and Creating Social Change
- Consumers and Communications
- Language in Mind and Society
- Key Perspectives in Global Media and Culture
- Media in Question
- Designing Media Research
- Gender and Sexuality in Popular Culture
- Literary Adaptation
- Race, Racism and Inequality
- Visual Cultures
- Digital Cultures
- Short Film Production
- Transnational Debates on Gender and Society
- Welfare States: Poverty, Policy and Politics
- Language and Creativity in Advertising
- Employability, Purpose and Social Impact (Discovery module)
- Media Independent Project
- Media Industries
- Audiences, Fans and Participatory Cultures
- Mediating the Body
- Documentary Production
- Health, Bodies and Social Reproduction
- Artistic Fusions (Discovery module)
- People Power and Collective Action (Discovery module)
- Confronting the Climate Crisis (Discovery module)
- Queer Futures (Discovery module)
- The Making of Media and AI Futures
- Contemporary Issues in Marketing
- Festival of the Future
- Environment and Society: Crisis, Justice and Change
- Migration, Inequalities and Societies