BA Art and Design
Entry requirements
A level: ABB (specific subject requirements) BTEC: DDM in art/design. Excluding Art Foundation Diploma; please see Other Qualifications section. IB: 34 points overall with 16 at Higher Level including 5 in Visual Arts and 4 in English.
About this course
BA in Art and Design, a fine art and fashion design degree exploring visual culture and creative practices. Core topics include Research Methods and Marketing. Students complete a major research project and an independent self-directed project in the final year. The first year covers foundational techniques through compulsory modules such as Process, Making and Meaning, Design Studies: Foundation, Creative Challenges and Communication, Visual Cultures and Vivid Futures, and Materiality in Design, alongside optional choices like Creative Thinking and Introduction to Photography. The second year progresses into ideation and brand strategy via compulsory modules including Ideation, Materials and Technologies, Design Studies: Exploration, Design for Interaction and Experience, Books Arts, and Brand Strategy and Design, with optional modules such as Strategic Marketing for the Creative Industries and Digital Photography. The third year centres on independent practice through the compulsory Major Research Project and Art and Design Self-Directed Project, while optional modules allow specialisation in areas like Creative Advertising, Collaborative Brand Management, Fashion Styling and Photography, Social Design, Consumer Neuromarketing, AI, Games Design, and Ethics, and Design in Scientific Enterprise.
Modules
- Process, Making and Meaning
- Design Studies: Foundation
- Creative Challenges and Communication
- Visual Cultures and Vivid Futures
- Materiality in Design
- Creative Thinking
- Introduction to Photography
- Colour Design and Application
- Drawing beyond itself
- Editorial Design: Text, Image, Narrative
- Or a University of Leeds Discovery Module
- Ideation, Materials and Technologies
- Design Studies: Exploration
- Design for Interaction and Experience
- Books Arts
- Brand Strategy and Design
- Strategic Marketing for the Creative Industries
- Digital Photography
- Designing for Colour
- Contemporary Illustration
- Collage Culture
- The Art and Science of Cosmetic Products
- University of Leeds Discovery Module
- Major Research Project
- Art and Design Self-Directed Project
- Creative Advertising
- Collaborative Brand Management
- Fashion Styling and Photography
- Social Design
- Consumer Neuromarketing
- AI, Games Design, and Ethics
- Design in Scientific Enterprise
- University of Leeds Discovery Module