BA Business Management with Marketing
Entry requirements
A level: AAA BTEC: Applicants declaring a BTEC National Extended Diploma in Business or Enterprise and Entrepreneurship or Marketing must achieve Distinction* Distinction Distinction (an A-level is not required). IB: 35 points overall with 17 points from Higher Level subjects. Plus Mathematics can be met via a 5 at Standard Level or a 4 at Higher Level. English Language can be met via a 5 at Standard Level or Higher Level English A, or a 7 at Standard Level English B, or a 6 at Higher Level English B.
About this course
BA in Business Management with Marketing, a marketing and business and management degree focused on organizational strategy and commercial operations. Core topics include Marketing, Accounting, Human Behaviour, Entrepreneurship, Research Methods, Data Analysis, Artificial Intelligence & Machine Learning, and Social & Cultural Analysis. The programme holds professional accreditation from the Chartered Institute of Marketing and offers optional industrial placement or study abroad years. The first year establishes core foundations through modules such as Academic and Professional Development for Studies in Marketing, Accounting for Managers, Organisational Behaviour, and Fundamentals of Marketing. Students also choose from various optional modules covering economic principles, social enterprise, and business analytics. The second year progresses to advanced operational and analytical topics with compulsory modules including Consumer Behaviour, How Managers Make Decisions, Marketing Research, Corporate Social Responsibility, and Managing Operations, Supply Chains and Digital Technologies. Second-year options span areas such as brand management, data visualization, and leadership ethics. The final year focuses on strategic application and independent research through compulsory modules like International Marketing, Dissertation/Project in Management, Advertising and Promotional Management, and Marketing Strategy. Optional study areas in the final year include business ethics, enterprise consultancy, and the ethics of artificial intelligence.
Modules
- Academic and Professional Development for Studies in Marketing
- Accounting for Managers
- Organisational Behaviour
- Fundamentals of Marketing
- Introduction to Enterprise and Entrepreneurship
- Principles of International Business
- Business and Society: Organisation Theory
- Business and Society: Social Theory
- The Contemporary Business Environment
- Understanding Social Enterprise
- Starting Your Own Business
- Business Analytics 1
- Social Media, Content and Influencer Marketing.
- Economics for Management
- Consumer Behaviour
- How Managers Make Decisions
- Marketing Research
- Corporate Social Responsibility
- Managing Operations, Supply Chains and Digital Technologies
- Skills for Management Professionals
- Organisational Behaviour in Practice
- Advanced Management Decision Making
- From Study to Work
- Business and the Legal Environment
- Managing International Business
- Business Analytics in a Global World
- Experiencing the World of Work
- Building and Managing Brands
- Perspectives on Creativity and Innovation
- Visualising and Analysing Data Effectively
- Evidence Based Consultancy
- Leading and Managing Small Businesses
- Entrepreneurship in Theory and Practice
- Managing Innovation in Business
- New Enterprise Planning
- Leadership Ethics
- Sustainability in Business
- Optimisation and AI for Business
- International Marketing
- Dissertation/Project in Management
- Advertising and Promotional Management
- Marketing Strategy
- Strategic Management
- International Business Management
- Leadership in Organisations
- Current Issues in Decision Making
- Managing Global Value Chains
- Innovation in Practice for Change and Imapct
- Social Impact Start-up Academy
- Behavioural Science in the Contemporary Workplace
- Customer Relationship Analytics and Management
- Strategic Human Resources Management
- Data Analytics for Business
- People Analytics: Strategy and Practice
- Enterprise Consultancy
- Contemporary Management Consulting
- Critical Perspective in Enterprise and Entrepreneurship
- Diversity Management
- Business Ethics
- Sustainable Business Futures: Policy and Practice
- Ethics of Artificial Intelligence
- Managing Social Media and Digital Work
- Managing Innovation and Technology