BA Cultural and Media Studies
Entry requirements
A level: ABB BTEC: DDM IB: 34 points overall including 16 at Higher Level with 4 in English
About this course
BA in Cultural and Media Studies, a Scottish Ethnology and Studies and Film Studies degree centred on the critical investigation of society, artistic production, and communication systems. Core topics include Artificial Intelligence & Machine Learning and Social & Cultural Analysis. Teaching is delivered jointly across distinct academic departments, offering access to dedicated research centres and specialised archival resources. The first year covers foundational ideas through compulsory modules such as Introduction to Cultural Analysis I, Networks, Environments and Cultures, Cultural History, and Studying Media. The second year expands into technical methods via compulsory modules including Keywords, Advanced Cultural Analysis, Visual Communication, and Digital Cultures. Optional choices across the degree allow students to explore topics such as journalism, visual culture in Asia, documentary, and audience studies. The final year involves advanced theoretical study through specialist options spanning postcolonial theory, sexual difference, and digital politics.
Modules
- Industrialisation, revolution and globalisation
- War and Colonisation
- Cultural and political movements
- Networks, algorithms, and artificial intelligence
- Introduction to Cultural Analysis I
- Networks, Environments and Cultures
- Introduction to Cultural Analysis II
- Cultural History
- Studying Media
- Race Matters
- The History of Communication
- Introduction to Media and Communication Theory
- Visual culture in Asia
- Cinema and culture
- The politics of utopia
- Gender and issues of the (augmented) body
- Semiotics
- Power and social justice
- Journalism
- Employability and career preparation
- Keywords
- Advanced Cultural Analysis
- Visual Communication
- Digital Cultures
- Thinking the Culture Wars
- Absence, Representation, Violence
- Cinema/Post-Cinema
- Essaying Feminisms
- The State of Utopia
- Seeing in Asia
- Image, Music, Text: Reading Roland Barthes
- Bodies of Difference: Gender, Power and the Visual Arts
- Cultural and postcolonial theory
- Sexual difference, feminisms, and fasculinities
- Posthumanism
- Representation of migration and diaspora
- Documentary
- Audience studies
- Politics and Cultures of artificial intelligence
- Deconstruction Reading Politics
- Postcolonial Feminisms
- Humanity, Animality and Globality
- The Cultural Politics of Artificial Intelligence
- Cultural Diversity in Museum and Material Culture - Case Study
- Reading Sexual Difference
- Movies, Migrants and Diasporas