BA Fashion Marketing
Entry requirements
A level: ABB (specific subject requirements) BTEC: DDM in art/design. Excluding Art Foundation Diploma; please see Other Qualifications section. IB: 34 points overall with 16 at Higher Level including 5 in Visual Arts or Business (if coming through a business route, rather than art/design, applicants are set a task to assess their creative potential) and 4 in English.
About this course
BA Fashion Marketing, a marketing and fashion design degree focusing on industry practices from concept to consumer. Core topics include Research Methods and Marketing. Students complete a major research project and a fashion design innovation project in the final year. The first year establishes core knowledge through modules such as Fashion Marketing Theories and Identities, Design Studies: Foundation, The Fashion Industry, and Introduction to Information Design. The second year expands into broader concepts with Fashion Trends and Brand Communication, Design Studies: Exploration, Design for Interaction and Experience, and Fashion Management Issues & Strategies. Optional choices across the programme allow study in areas like Strategic Marketing for the Creative Industries, Digital Photography, Consumer Neuromarketing, and Collaborative Brand Management.
Modules
- Fashion Marketing Theories and Identities
- Design Studies: Foundation
- Creative Challenges and Communication
- The Fashion Industry
- Introduction to Information Design
- Creative Thinking
- Introduction to Photography
- Colour Design and Application
- Drawing beyond itself
- Editorial Design: Text, Image, Narrative
- Or a University of Leeds Discovery Module
- Fashion Trends and Brand Communication
- Design Studies: Exploration
- Design for Interaction and Experience
- You must take one module
- 20th Century Fashion
- Fashion Management Issues & Strategies
- Strategic Marketing for the Creative Industries
- Digital Photography
- Designing for Colour
- Contemporary Illustration
- Collage Culture
- The Art and Science of Cosmetic Products
- University of Leeds Discovery Module
- Major Research Project
- Fashion Design Innovation Project
- Fashion Innovation Contexts: Products Realisation
- Consumer Neuromarketing
- Collaborative Brand Management
- Fashion Styling and Photography
- AI, Games and Ethics
- Design for Social Enterprise
- Social Design
- Creative Advertising
- University of Leeds Discovery Module