BSc International Business and Marketing
Entry requirements
A level: AAA BTEC: Applicants declaring a BTEC National Extended Diploma in Business or Enterprise and Entrepreneurship or Marketing must achieve Distinction* Distinction Distinction (an A-level is not required). IB: 35 points overall with 17 points from Higher Level subjects. Plus Mathematics can be met via a 5 at Standard Level or a 4 at Higher Level. English Language can be met via a 5 at Standard Level or Higher Level English A, or a 7 at Standard Level English B, or a 6 at Higher Level English B.
About this course
BSc in International Business and Marketing, a business and management and marketing degree focusing on global commerce and promotional strategy. Core topics include Data Analysis, Statistics, Research Methods, Marketing, Entrepreneurship, Artificial Intelligence & Machine Learning, and Global & Comparative Perspective. The course is accredited by the Chartered Institute of Marketing (CIM) and the Chartered Institute of Export & International Trade. The first year builds foundational knowledge through compulsory modules such as Principles of International Business, Organisational Behaviour, Fundamentals of Marketing, Economics for Management, and Academic and Professional Development for Studies in Marketing. The second year examines consumer dynamics and methodology via Consumer Behaviour, Cross-Cultural Management, Research Methods in International Business, Marketing Research, and Managing International Business. The final year covers advanced commercial concepts through International Marketing, Advertising and Promotional Management, Marketing Strategy, International Strategic Management, and includes the International Business Dissertation. Students can further tailor their studies through optional modules spanning diverse areas such as digital media, analytics, ethics, and sustainability.
Modules
- Academic and Professional Development for Studies in Marketing
- Principles of International Business
- Organisational Behaviour
- Fundamentals of Marketing
- Economics for Management
- Social Media, Content, and Influencer Marketing
- Starting your own Business
- Global Entrepreneurship
- Introduction to Sports Analytics
- Understanding Statistics in the Social Sciences
- Introduction to Effective Decision Making
- Creativity and Marketing
- Consumer Behaviour
- Cross-Cultural Management
- Research Methods in International Business
- Marketing Research
- Managing International Business
- From Study to Work
- Building and Managing Brands
- Contemporary Topics in International Business
- Small Business Internationalisation and Growth
- Advanced Management Decision Making
- How Managers Make Decisions
- Experiencing the World of Work
- Visualising and Analysing Data Effectively
- Understanding Data in the Social Sciences
- Evidence Based Consultancy
- Entrepreneurship in Theory and Practice
- New Enterprise Planning
- Managing Innovation in Business
- Leading and Managing Small Businesses
- Corporate Social Responsibility
- Leadership Ethics
- International Marketing
- International Business Dissertation
- Advertising and Promotional Management
- Marketing Strategy
- International Strategic Management
- European Business
- Transnational Corporations in the World Economy
- Managing Social Media and Digital Work
- Global Perspectives on Work and Employment
- Managing Global Value Chains
- Freight Transport, Logistics and the Environment
- Sustainable International Business
- Customer Relationship Analytics and Management
- AI in International Business
- Data Analytics for Business
- People Analytics: Strategy and Practice
- Contemporary Management Consulting
- Enterprise Consultancy
- Critical Perspective in Enterprise and Entrepreneurship
- Innovation in Practice for Change and Impact
- Business Ethics
- Gender and Equality at Work in Comparative Perspective
- Diversity Management
- Sustainable Business Futures: Policy and Practice
- Ethics of Artificial Intelligence