BA Digital Marketing
About this course
BA (Hons) in BA (Hons) Digital Marketing, a marketing degree centred on contemporary digital promotion and communications. Core topics include Marketing, Environmental Analysis, Accounting, Research Methods, Project Management, Entrepreneurship, and Design & Creative Practice. The course includes a professional placement and industry projects involving real client briefs. The first year establishes fundamentals through modules such as Marketing Fundamentals, Principles of Accounting and Finance, People and Organisations, and Globalisation and Social Justice. The second year progresses into digital strategy and research with Digital Storytelling and Online Communities, Professional Development and Placement, Integrated Marketing Communications, and Business Research and Analytics. The final year focuses on practical application through compulsory modules like Professional Learning and Practice and Digital Marketing Campaign Production and Analytics. Students can also select from optional modules including International Marketing, Creative Entrepreneurship and Innovation, Contemporary Issues in Sustainability, Project Management, Money, Banking and Finance, and Research Project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff: 112 UCAS tariff points
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What students say
Based on about 15 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 87%
- Learning opportunities: 89%
- Assessment and feedback: 86%
- Academic support: 90%
- Organisation and management: 78%
- Learning resources: 92%
- Student voice: 73%
Do students stay on the course?
Based on about 15 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 35%
- Gained a higher qualification: 5%
- Left higher education: 60%
What graduates do next
Based on about 17 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Working and studying: 10%
- Further study: 5%
- Unemployed: 5%
Most common jobs
- Finance Professionals: 15%
- Administrative occupations: 15%
- Business and public service associate professionals: 15%
- Elementary occupations: 15%
- Managers, directors and senior officials: 10%
- Find their work meaningful: 75%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 45%
Where graduates work (5 years on)
Based on about 100 graduates, across similar courses at this university
- North East: 1%
- North West: 14%
- Yorkshire and the Humber: 67%
- East Midlands: 4%
- West Midlands: 3%
- East of England: 4%
- London: 4%
- South East: 1%
- South West: 2%
- Wales: 1%
- Northern Ireland: 1%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 85%
- Other qualifications: 15%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Marketing Fundamentals
- Principles of Accounting and Finance
- People and Organisations
- Globalisation and Social Justice
- Digital Storytelling and Online Communities
- Professional Development and Placement
- Integrated Marketing Communications
- Business Research and Analytics
- Professional Learning and Practice
- Digital Marketing Campaign Production and Analytics
- International Marketing
- Creative Entrepreneurship and Innovation
- Contemporary Issues in Sustainability
- Project Management
- Money, Banking and Finance
- Research Project
Questions about this course
How much do graduates of BA Digital Marketing at Leeds Trinity University earn?
The median salary is £25,500 after 15 months, £20,500 after 3 years, £24,500 after 5 years. After five years the middle half of graduates earn between £21,000 and £29,000. The £24,500 median after five years is £7,000 less than the UK median for Marketing.
What do graduates of BA Digital Marketing at Leeds Trinity University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Digital Marketing at Leeds Trinity University?
87% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Digital Marketing at Leeds Trinity University?
The average entrant had 91 UCAS points.
Is BA Digital Marketing at Leeds Trinity University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Digital Marketing at Leeds Trinity University include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA Digital Marketing at Leeds Trinity University?
35% of students continued into their second year, and 60% left higher education.