BA Digital Marketing with Foundation Year
About this course
BA (Hons) Digital Marketing with Foundation Year is an undergraduate degree in marketing designed to build expertise in digital communications and business strategy. Core topics include Marketing, Accounting, Communication & Writing, Environmental Analysis, Research Methods, Statistics, Project Management, Entrepreneurship, and Design & Creative Practice. This four-year full-time course begins with a foundational year offering an alternative entry route before progressing into the main degree. The initial foundation year establishes core competencies through compulsory modules such as Academic Skills and Studying with Confidence, Business Analysis and Consultancy, Essentials of Business, and Enterprise and Innovation. The first year introduces foundational concepts via Marketing Fundamentals, Principles of Accounting and Finance, People and Organisations, and Globalisation and Social Justice. The second year advances into specialized study with Digital Storytelling and Online Communities, Professional Development and Placement, Integrated Marketing Communications, and Business Research and Analytics, alongside optional modules like Services Marketing. The final year focuses on practical application through compulsory study in Professional Learning and Practice and Digital Marketing Campaign Production and Analytics, complemented by optional choices such as International Marketing, Creative Entrepreneurship and Innovation, Contemporary Issues in Sustainability, Project Management, Money, Banking and Finance, and a Research Project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff: 48 UCAS tariff points Applications are welcome from mature students with few formal qualifications. Any previous relevant work experience and learning will be assessed and, where appropriate, we may offer an alternative way to assess suitability to study. This course is not available to students on a Student Route Visa.
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What students say
Based on about 15 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 87%
- Learning opportunities: 89%
- Assessment and feedback: 86%
- Academic support: 90%
- Organisation and management: 78%
- Learning resources: 92%
- Student voice: 73%
Do students stay on the course?
Based on about 10 students who started (a small group: a rough guide only)
- Continued on course: 50%
- Left higher education: 50%
What graduates do next
Based on about 17 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Working and studying: 10%
- Further study: 5%
- Unemployed: 5%
Most common jobs
- Finance Professionals: 15%
- Administrative occupations: 15%
- Elementary occupations: 15%
- Business and public service associate professionals: 15%
- Sales occupations: 10%
- Find their work meaningful: 75%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 45%
Where graduates work (5 years on)
Based on about 100 graduates, across similar courses at this university
- North East: 1%
- North West: 14%
- Yorkshire and the Humber: 67%
- East Midlands: 4%
- West Midlands: 3%
- East of England: 4%
- London: 4%
- South East: 1%
- South West: 2%
- Wales: 1%
- Northern Ireland: 1%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 100%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Academic Skills and Studying with Confidence
- Business Analysis and Consultancy
- Essentials of Business
- Enterprise and Innovation
- Marketing Fundamentals
- Principles of Accounting and Finance
- People and Organisations
- Globalisation and Social Justice
- Digital Storytelling and Online Communities
- Professional Development and Placement
- Integrated Marketing Communications
- Business Research and Analytics
- Services Marketing
- Professional Learning and Practice
- Digital Marketing Campaign Production and Analytics
- International Marketing
- Creative Entrepreneurship and Innovation
- Contemporary Issues in Sustainability
- Project Management
- Money, Banking and Finance
- Research Project
Questions about this course
How much do graduates of BA Digital Marketing with Foundation Year at Leeds Trinity University earn?
The median salary is £25,500 after 15 months, £20,500 after 3 years, £24,500 after 5 years. After five years the middle half of graduates earn between £21,000 and £29,000. The £24,500 median after five years is £7,000 less than the UK median for Marketing.
What do graduates of BA Digital Marketing with Foundation Year at Leeds Trinity University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Digital Marketing with Foundation Year at Leeds Trinity University?
87% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Digital Marketing with Foundation Year at Leeds Trinity University?
The average entrant had 61 UCAS points.
Is BA Digital Marketing with Foundation Year at Leeds Trinity University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Digital Marketing with Foundation Year at Leeds Trinity University include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA Digital Marketing with Foundation Year at Leeds Trinity University?
50% of students continued into their second year, and 50% left higher education.