BA Journalism and Marketing
Entry requirements
A level: BBB
About this course
BA in Marketing and Journalism (Hons). Core topics include Marketing. The programme combines both subject areas equally, with a final-year group project developing a website on a chosen topic. Journalism staff have industry backgrounds in television, newspapers, radio, social media and PR, and the course includes optional modules across both disciplines.
Modules
- Multi-Media Journalism Project 1
- Multi-Media Journalism Project 2
- Geopolitics for Business and Strategy
- The Management and Shaping of Innovation
- Crisis Management
- News Basics
- Journalism Ethics and Regulation
- Principles of Marketing
- Principles of Management
- Features Journalism
- Podcasting and Radio Journalism
- Consumers, Brands and Digital Marketing
- Data Insights for Business Decisions
- Digital and Social Media Journalism: Context and Practice
- Strategic Brand Management
- Consumer Behaviour
- Media and Communication Research in Practice
- Marketing Communications and Digital Media
- Applied Marketing Research and Insight
- Magazine Journalism
- Data Journalism
- Sports Journalism 1
- Journalism Studies
- Arts Journalism