BA Marketing
Entry requirements
A level: ABB
About this course
BA in Marketing, combining marketing management with entrepreneurship. Core topics include Marketing and Entrepreneurship. The course holds Chartered Institute of Marketing accreditation, offering module exemptions for up to five years after graduation. The first year is shared with related degrees, with the option to switch programme at the end of year one.
Modules
- Marketing Analytics and Decision Making
- Responsible Marketing
- Services Marketing
- The Production of Consumer Culture
- AI System Thinking and AI Agent
- The Management and Shaping of Innovation
- Crisis Management
- Sustainability Enterprise Partnership Project
- Managing Knowledge in Organisations
- Emerging Technologies and Changing Workplace
- The Business of the Space Economy
- Geopolitics for Business and Strategy
- Principles of Marketing
- Principles of Human Resource Management
- Principles of Management
- Personal and Professional Development
- Legal and Economic Business Contexts
- Business Finance and Reporting
- AI in Business
- Consumers, Brands and Digital Marketing
- Strategic Brand Management
- Marketing Strategy
- Entrepreneurship
- Consumer Behaviour
- Applied Marketing Research and Insight
- Consultancy Challenge
- Marketing Communications and Digital Media
- Marketing Theory