BA Marketing with Foundation Year
Entry requirements
A level: BCC
About this course
BA in Marketing, combining marketing with business and management. Core topics include Marketing, Entrepreneurship and Accounting. The programme includes a foundation year for students without traditional entry requirements, enabling automatic progression onto year one. A Consultancy Challenge module provides applied project experience, and the course covers strategic brand management and digital marketing contexts.
Modules
- Succeeding at University
- Introduction to the Business Environment
- Introduction to Accounting Essentials
- Skills for Your Successful Future
- Extended Project
- Marketing, Management and Communication for a Digital World
- Introduction to Enterprising Skills
- Marketing Analytics and Decision Making
- Responsible Marketing
- Services Marketing
- The Production of Consumer Culture
- AI System Thinking and AI Agent
- The Management and Shaping of Innovation
- Crisis Management
- Sustainability Enterprise Partnership Project
- Managing Knowledge in Organisations
- Emerging Technologies and Changing Workplace
- The Business of the Space Economy
- Geopolitics for Business and Strategy
- Principles of Marketing
- Principles of Human Resource Management
- Principles of Management
- Personal and Professional Development
- Legal and Economic Business Contexts
- Business Finance and Reporting
- AI in Business
- Consumers, Brands and Digital Marketing
- Strategic Brand Management
- Marketing Strategy
- Entrepreneurship
- Consumer Behaviour
- Applied Marketing Research and Insight
- Consultancy Challenge
- Marketing Communications and Digital Media
- Marketing Theory