BA Marketing and Advertising
Entry requirements
A level: CCC to BCC IB: 28 points overall.
About this course
BA (Hons) Marketing and Advertising, combining marketing theory with advertising practice. Core topics include Data Analysis, Research Methods, Accounting, Marketing, and Ethics & Professional Practice. The programme is accredited by the Chartered Institute of Marketing ( CIM). An optional year abroad at a partner institution is available after the second year of study.
Modules
- Business Insight and Analytics
- Contemporary Marketing Communications
- Fundamentals of Marketing in Practice
- Responsible Consumer Behaviour
- Advertising Strategy and Campaign Management
- Creative Development and Media Planning
- Leadership, Ethics and Sustainability
- Marketing Research and Innovation
- LBS International Year Abroad
- LIBS Study Abroad Term (60 credits)
- Professional Practice
- Corporate Communication and Reputation Management
- Developing Brands Through Advertising
- Digital Marketing and Social Media
- Marketing in Action