BSc Marketing
Entry requirements
A level: CCC to BCC IB: 28 points overall.
About this course
BSc (Hons) in Marketing, combining marketing theory with practical business application. Core topics include Marketing, Data Analysis, Research Methods, Accounting, and Ethics & Professional Practice. The degree is accredited and includes a CIM-aligned applied marketing module. An optional international year abroad is available at a partner institution.
Modules
- Business Insight and Analytics
- Contemporary Marketing Communications
- Fundamentals of Marketing in Practice
- Responsible Consumer Behaviour
- Leadership, Ethics and Sustainability
- Marketing Research and Innovation
- Marketing Strategy & Relationship Management
- Services, Retail and Experiential Marketing
- LBS International Year Abroad
- LIBS Study Abroad Term (60 credits)
- Professional Practice
- Brand Management and Contemporary Issues
- Marketing in Action
- Digital Marketing and Social Media
- International Marketing Strategy
- Research Project