BA Marketing
Entry requirements
A level: AAB IB: 34 points overall with no score less than 4 or pass the IB Diploma plus 6,6,5 in 3 HL subjects. BTEC: D*D*D
About this course
BA (Hons) in Marketing, focusing on commercial environments and consumer behavior. Core topics include Statistics, Research Methods, Project Management, Marketing, and Entrepreneurship. The curriculum covers retail marketing, services marketing, and strategic brand communications.
Modules
- STATISTICAL FOUNDATIONS OF BUSINESS ANALYTICS
- PROFESSIONAL AND ACADEMIC SKILLS FOR MARKETING
- FUNDAMENTALS OF MARKETING
- CONSUMER BEHAVIOUR
- INTRODUCTION TO THE GRADUATE RECRUITMENT PROCESS
- PRINCIPLES OF MARKETS, FIRMS AND ORGANISATIONAL MANAGEMENT
- RETAIL MARKETING
- SERVICES MARKETING
- MARKET RESEARCH
- MARKETING ETHICS, SUSTAINABILITY & CSR
- STRATEGIC BRAND COMMUNICATIONS
- INTERNATIONAL FINANCE (NON-SPECIALIST)
- OPERATIONS MANAGEMENT: TOOLS AND TECHNIQUES
- THEORY OF THE FIRM
- BUSINESS IN THE GLOBAL ECONOMY
- SUSTAINABLE FORMS OF ENTERPRISE AND ENTREPRENEURSHIP
- INTERNATIONAL MANAGEMENT
- EQUALITY, DIVERSITY AND INCLUSION IN ORGANISATIONS
- ENTREPRENEURSHIP
- INNOVATION AND ENTREPRENEURSHIP
- MARKETING & DIGITAL ANALYTICS
- MARKETING AND SOCIETY
- RELATIONSHIP MARKETING
- PROJECT MANAGEMENT
- INTERNATIONAL ECONOMIC RELATIONS
- SOCIAL ENTERPRISE
- INDEPENDENT STUDY MODULE (MARKETING)
- GLOBAL STRATEGIC MANAGEMENT
- INTERNATIONAL MARKETING
- EVENTS MANAGEMENT
- CORPORATE COMMUNICATIONS
- CHARITY AND FUNDRAISING MANAGEMENT
- PSYCHOLOGICAL APPROACHES TO DECISION-MAKING
- MANAGING KNOWLEDGE FOR INNOVATION
- STRATEGIC MANAGEMENT AND BUSINESS POLICY
- THE FOOTBALL BUSINESS
- DISSERTATION