BA Marketing with a Year in Industry
Entry requirements
A level: AAB IB: 34 points overall with no score less than 4 or pass the IB Diploma plus 6,6,5 in 3 HL subjects. BTEC: D*D*D
About this course
BA (Hons) in Marketing, focusing on commercial environments and consumer engagement. Core topics include Statistics, Research Methods, Project Management, Marketing, and Entrepreneurship. Students undertake a professional placement year during the four-year duration of the programme.
Modules
- STATISTICAL FOUNDATIONS OF BUSINESS ANALYTICS
- PROFESSIONAL AND ACADEMIC SKILLS FOR MARKETING
- FUNDAMENTALS OF MARKETING
- CONSUMER BEHAVIOUR
- INTRODUCTION TO THE GRADUATE RECRUITMENT PROCESS
- PRINCIPLES OF MARKETS, FIRMS AND ORGANISATIONAL MANAGEMENT
- RETAIL MARKETING
- SERVICES MARKETING
- MARKET RESEARCH
- MARKETING ETHICS, SUSTAINABILITY & CSR
- STRATEGIC BRAND COMMUNICATIONS
- INTERNATIONAL FINANCE (NON-SPECIALIST)
- OPERATIONS MANAGEMENT: TOOLS AND TECHNIQUES
- THEORY OF THE FIRM
- BUSINESS IN THE GLOBAL ECONOMY
- SUSTAINABLE FORMS OF ENTERPRISE AND ENTREPRENEURSHIP
- INTERNATIONAL MANAGEMENT
- EQUALITY, DIVERSITY AND INCLUSION IN ORGANISATIONS
- ENTREPRENEURSHIP
- INNOVATION AND ENTREPRENEURSHIP
- ULMS PLACEMENT YEAR
- MARKETING & DIGITAL ANALYTICS
- MARKETING AND SOCIETY
- RELATIONSHIP MARKETING
- PROJECT MANAGEMENT
- INTERNATIONAL ECONOMIC RELATIONS
- SOCIAL ENTERPRISE
- INDEPENDENT STUDY MODULE (MARKETING)
- GLOBAL STRATEGIC MANAGEMENT
- INTERNATIONAL MARKETING
- EVENTS MANAGEMENT
- CORPORATE COMMUNICATIONS
- CHARITY AND FUNDRAISING MANAGEMENT
- PSYCHOLOGICAL APPROACHES TO DECISION-MAKING
- MANAGING KNOWLEDGE FOR INNOVATION
- STRATEGIC MANAGEMENT AND BUSINESS POLICY
- THE FOOTBALL BUSINESS
- DISSERTATION