BSc Marketing
Entry requirements
A level: AAB While no specific subjects are required, we prefer subjects which demonstrate a range of numerical, analytical and discursive abilities. These include: Biology, Business, Classical Civilisation, Chemistry, Economics, English Language/Literature, Geography, History, Languages, Law, Maths/Further Maths, Philosophy, Physics, Politics, Psychology, Religious Studies, and Sociology. In some circumstances we may ask applicants to achieve specific grades in certain subjects. IB: 35 (6,6,5 HL) BTEC: BTEC Level 3 National Extended Diploma: DDD BTEC Level 3 National Diploma: DD plus one A level at Grade A BTEC Level 3 National Extended Certificate: D plus two A levels at Grades AB If the BTEC is not in Business, then the A level should be in a preferred subject. Preferred BTEC: Business. Other BTEC subjects may be considered on a case-by-case basis.
About this course
BSc (Hons) in Marketing, a marketing degree centred on commercial theory, consumer behaviour, and brand management within the Marketing and Business and Management subject areas. Core topics include Programming, Computer Architecture, Data Analysis, Statistics, Project Management, Financial Analysis, Accounting, Marketing, Legal Analysis, Critical & Analytical Thinking, Entrepreneurship, Artificial Intelligence & Machine Learning, and Global & Comparative Perspective. The course holds CIM accreditation, offering exemptions towards a professional marketing qualification, and is available as a four-year full-time route with an integrated placement year or a three-year full-time option. The first year covers core foundations through compulsory modules such as Responsible Management Practice, Principles of Marketing, Introduction to Accounting, and Quantitative Business Skills A, alongside optional choices including Principles of Finance and Principles of Law. The second year expands into specialized study with compulsory modules like Consumer Psychology and Behaviour, Global Brand Management, Digital Marketing and Analytics, and Marketing Research, complemented by optional subjects such as AI in Business and Database Management. The final year concentrates on advanced concepts through compulsory modules including International Marketing, Sales Management, Marketing Strategy and Planning, and a Work-Based Project, while offering diverse optional modules such as Managing Big Data, Project Management, and Financial Risk Management.
Modules
- Responsible Management Practice
- Business in the Digital Age
- Management and International Business Fundamentals
- Principles of Marketing
- Introduction to Accounting
- Implementing Marketing Fundamentals
- Ethics and Professional Skills
- Quantitative Business Skills A
- Quantitative Business Skills B
- Organisational Behaviour
- Principles of Finance
- Principles of Law
- International Business and Culture in Different Contexts
- University-wide Language Programme
- Consumer Psychology and Behaviour
- The Future Workplace
- Global Brand Management
- Business Sustainability Project
- Digital Marketing and Analytics
- Marketing Research
- Knowledge Data and Information Systems Development
- Operations and Supply Chain Management
- Database Management
- Local Economies in a Global Context
- Financial Markets and Derivatives Fundamentals
- Transformative International Business in Practice
- AI in Business
- Human Resource Management
- Organisation Studies
- Accounting for Management Decisions
- Management Science Methods
- Company Law
- Financial Statements Analysis and Valuations
- International Corporate Governance and Corporate Sustainability
- Information Architecture for AI and Digital Spaces
- Contemporary Issues in Entrepreneurship
- Economics for Business I
- Data Analysis for Management
- University-wide Language Programme
- International Marketing
- Marketing Communications and Public Relations
- Sales Management
- Marketing Strategy and Planning
- Work-Based Project
- Small Business Issues and Planning
- Financial Risk Management
- Multinational Financial Management
- Decision and Efficiency Analysis
- Digital Organisations, AI and Society
- Managing Big Data
- Leadership and Professional Development
- Advanced Interpersonal Skills
- International Human Resource Management
- Information and Knowledge Management
- Business Forecasting
- Web Analytics
- Entrepreneurship and Innovation
- Contemporary Issues in Marketing
- Behavioural Finance
- Corporate Governance
- Decolonising Business in Postconflict Spaces
- Business Optimisation
- Strategic Information Management
- Digital Technology and Social Justice
- Analysing Careers
- Services Marketing
- Enterprise Resource Planning
- Project Management
- Economics for Business II
- Data Management and Visualisation
- University-wide Language Programme