BA Advertising and Brand Communications
Manchester Metropolitan University
Entry requirements
A level: BCC IB: IB Diploma with minimum 26 points overall or 104-112 UCAS Tariff points from Higher Level. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English and Higher Level 4 or Standard Level 4 in Mathematics
About this course
BA (Hons) in Advertising and Brand Communications, combining marketing with advertising strategy. Core topics include Data Analysis, Statistics, Research Methods, Marketing, Digital Marketing, Ethics & Professional Practice, Consumer Psychology, Entrepreneurship, and Artificial Intelligence & Machine Learning. An optional placement year is available, extending the course to four years. The course is based in Manchester, a major hub for advertising, branding and media industries.
Modules
- Fundamentals of Advertising and Communications
- Digital Literacy and Academic Competency
- Fundamentals of Consumer Psychology and Behaviour
- Fundamentals of Digital Marketing
- Ethics, Sustainability and Responsibility in Marketing
- Advertising Effectiveness
- Building Your Professional Profile
- Behavioural Drivers in Marketing
- Marketing Research & Data Analysis
- Strategic Communications and Advertising Planning
- Graduate Futures: Leadership and Success
- Creative Storytelling in Advertising & Brand Communication