BA Business and Marketing
Manchester Metropolitan University
Entry requirements
A level: BBB IB: IB Diploma with minimum 30 points overall or 120 UCAS Tariff points from three Higher Level subjects. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English and Higher Level 4 or Standard Level 4 in Mathematics
About this course
BA (Hons) in Business and Marketing. Core topics include Marketing, Data Analysis, Statistics, Research Methods, Entrepreneurship, and Artificial Intelligence & Machine Learning. The programme includes a placement year option. Final-year modules feature a business simulation exercise and industry mentoring.
Modules
- Managing and Leading in the Modern Workplace
- Fundamentals of Business and Marketing
- Digital Literacy and Academic Competency
- Ethics, Sustainability and Responsibility in Marketing
- Financial Management for Managers
- Creativity and Enterprise in Business and Marketing
- Marketing Research and Data Analysis
- Building Your Professional Profile
- Behavioural Drivers in Marketing
- Strategic Management in Business and Marketing
- The Future Business and Marketing Leader
- Graduate Futures: Leadership and Success