BA Marketing
Manchester Metropolitan University
Entry requirements
A level: BBB IB: IB Diploma with minimum 30 points overall or 120 UCAS Tariff points from three Higher Level subjects. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English and Higher Level 4 or Standard Level 4 in Mathematics
About this course
BA (Hons) in Marketing, covering the principles and practice of marketing across digital and traditional contexts. Core topics include Data Analysis, Statistics, Research Methods, Marketing, Entrepreneurship, Artificial Intelligence & Machine Learning, and Global & Comparative Perspective. The programme holds Chartered Institute of Marketing (CIM) accreditation and offers an optional placement year or year studying overseas.
Modules
- Fundamentals of Marketing Management
- Ethics, Sustainability and Responsibility in Marketing
- Fundamentals of Digital Marketing
- Fundamentals of Consumer Psychology and Behaviour
- Digital Literacy and Academic Competency
- Digital Campaign Management
- Building Your Professional Profile
- Behavioural Drivers in Marketing
- Marketing Research & Data Analysis
- Strategic Brand Management
- Graduate Futures: Leadership and Success
- Driving Marketing Innovation Through Creativity