BA Intercultural Business Communication and Marketing Management
Entry requirements
Scottish Higher: Standard Entry Requirement: BBBC Minimum Offer Entry Requirement: BCCC A level: CCC Irish Leaving Certificate: H2, H3, H3, H3 BTEC Extended Diploma: Minimum grades MMM (Merit, Merit, Merit). IB: Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4 T Level: Pass, with grade C or above in the core component.
About this course
BA (Hons) in Business and Marketing, a four-year programme exploring intercultural communication within marketing contexts. Core topics include Research Methods and Marketing. The course includes an optional work placement, study abroad, or live project, and concludes with a dissertation or applied honours project.
Modules
- Introduction to Intercultural Business Communications
- Intercultural Organisational Management
- World History: International Contexts
- Marketing Fundamentals
- Consumer Behaviour
- Applied Skills for Business
- Intercultural Communication for the Global Workplace
- Exploring Culture
- Understanding European History & Politics for the 21st Century
- Market Research in Practice
- Marketing Campaigns & Communications
- Social Media Marketing
- Migration, Mobilities and Intercultural Competence
- International Marketing
- Brand Management
- Work Placement OR Study Abroad OR Live Project
- Communication in International Management
- Cultural Studies: Working Lives
- Digital Marketing Analytics
- Applied Marketing Simulation
- Dissertation OR Applied Honours Project