BA International Festival & Event Management and Marketing
Entry requirements
Scottish Higher: Standard Entry Requirement: BBBC Minimum Offer Entry Requirement: BCCC A level: CCC Irish Leaving Certificate: H2, H3, H3, H3 at Higher Level BTEC Extended Diploma: Minimum grades MMM (Merit, Merit, Merit). IB: Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4. T Level: Pass, with grade C or above in the core component
About this course
BA (Hons) in Marketing and International Tourism Management, combining event management with marketing. Core topics include Research Methods, Accounting, Marketing, and Policy Analysis. A 24-week work placement and a study abroad option are available, and the course culminates in an Applied Honours Project or Dissertation.
Modules
- Introduction to International Hospitality, Tourism and Events
- Intercultural and Organisational Management
- The Business of Festivals & Events
- Accounting for Business
- Marketing 1
- Consumer Behaviour
- Festival & Event Design and Delivery
- Sports Event Tourism
- Event Management
- Social Media Marketing
- Market Research in Practice
- Marketing Research and Communications
- Planning and Public Policy for Festival & Events
- The Management of MICE (Meetings, Incentives, Conferences and Exhibitions) Events
- Tri 1 = International Marketing OR Marketing and Society OR Social Marketing
- Tri 2 = 24-week work placement OR Live Project AND Direct & Digital Marketing
- Festival & Event Impacts and Sustainability
- International Festival & Event Environments
- Tri 1 = International Marketing OR Marketing and Society OR Social Marketing OR Digital Marketing Analytics
- Tri 2 = Applied Marketing Simulation OR Marketing Ethics and Sustainability
- Applied Honours Project or Dissertation