BA International Festival & Event Management
Entry requirements
Scottish Higher: Standard Entry Requirement: BBBC Minimum Offer Entry Requirement: BCCC A level: CCC Irish Leaving Certificate: H2, H3, H3, H3 at Higher Level BTEC Extended Diploma: Minimum grades MMM (Merit, Merit, Merit). IB: Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4. T Level: Pass, with grade C or above in the core component
About this course
BA (Hons) in International Tourism Management, focusing on tourism, events, and festivals. Core topics include Research Methods, Accounting, Marketing, Policy Analysis, and Entrepreneurship. The programme offers a 24-week work placement or live project, with a study abroad option also available. An applied honours project or dissertation is completed in the final year.
Modules
- Introduction to International Hospitality, Tourism and Events
- Intercultural and Organisational Management
- The Business of Festivals & Events
- Accounting for Business
- Marketing Fundamentals
- Festival & Event Design and Delivery
- Sports Event Tourism
- Event Management
- Facilities Planning for Hospitality, Tourism and Events
- Planning and Public Policy for Festival & Events
- The Management of MICE (Meetings, Incentives, Conferences and Exhibitions) Events
- 24-week work placement or Live Project
- Festival & Event Impacts and Sustainability
- International Festival & Event Environments
- Applied Honours Project or Dissertation
- Consumer Behaviour
- Exploring Entrepreneurship
- Global Tourism Distribution
- Introduction to HRM
- Creativity, Innovation and Entrepreneurship
- Academic and Professional Skills
- Digital Services Marketing
- Visitor Attraction Management
- Global Service Management
- Organisational Change Management
- International Wine and Spirits Management
- Leadership, Innovation and Technology for Tourism, Hospitality and Events
- International Destination Marketing and Management