BA/BA (Hons) Marketing Management
Entry requirements
Scottish Higher: Standard Entry Requirement: BBBC Minimum Offer Entry Requirement: A level: CCC Irish Leaving Certificate: H2, H3, H3, H3 at Higher Level BTEC Extended Diploma: Minimum grades MMM (Merit, Merit, Merit). IB: Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4. T Level: Pass, with grade C or above in the core component.
About this course
BA (Hons) in Marketing. Core topics include marketing, research methods, and accounting. The programme offers an optional 24-week supervised work placement in place of a live project module, and concludes with a dissertation. Students also engage with brand management, consumer behaviour, and digital marketing analytics.
Modules
- Intercultural and Organisational Management
- Essentials of Marketing
- Academic Skills for Business Management
- Accounting for Business
- Consumer Behaviour
- Business and Management Challenges
- Market Research in Practice
- Creativity, Innovation and Enterprise
- Marketing Campaigns & Communications
- Social Media Marketing
- Brand Management
- International Marketing
- Marketing and Society OR Social Marketing
- Live Project and Digital Marketing in an AI World OR 24-week supervised work placement (Work Based Learning)
- Leadership in a Changing Environment
- Digital Marketing Analytics
- Applied Marketing Simulation
- Dissertation