BA/BA (Hons) Marketing With Digital Media
Entry requirements
Scottish Higher: Standard Entry Requirement: BBBC Minimum Offer Entry Requirement: BCCC A level: CCC Irish Leaving Certificate: H2, H3, H3, H3 at Higher Level BTEC Extended Diploma: Minimum grades MMM (Merit, Merit, Merit). IB: Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4. T Level: Pass, with grade C or above in the core component.
About this course
BA (Hons) in Marketing and Film Studies. Core topics include Research Methods, Accounting, and Marketing. Some modules such as user experience and digital storytelling are taught in collaboration with the School of Computing. A work placement year and study abroad option are available.
Modules
- Being Digital
- Academic Skills for Business Management
- Essentials of Marketing
- Introduction to Human Computer Interaction
- Accounting for Business
- Business and Management Challenges
- Market Research in Practice
- Practical Interaction Design
- Social Media Marketing
- Web Technologies
- Brand Management
- International Marketing
- Digital Storytelling
- Digital Marketing Analytics
- User Experience
- Applied Marketing Simulation
- Dissertation