BA Mass Communications, Advertising and Public Relations
Entry requirements
Scottish Higher: Standard Entry Requirement: BBBB including English or other literary subject*. Minimum Offer Entry Requirement: CCCC including English or other literary subject*. A level: BCC including English or other literary subject*. Irish Leaving Certificate: H2, H2, H3, H3 at HL including English or other literary subject*. BTEC Extended Diploma: Minimum grades DMM (Merit, Merit, Merit) in a related subject. IB: Award of Diploma with 28 points overall with three HL subjects at grades 6, 5, 4 including English other literary subject* T Level: Grade Merit T Level must be completed in a English/Literary subject or an A Level in an English subject may be required. Please contact ugadmissions@napier.ac.uk to check if you meet the subject specific requirements.
About this course
BA (Hons) in Marketing and Film Studies. Core topics include Research Methods. The programme is professionally accredited and includes professional projects in advertising management and public relations management, a media and communication content project, and a dissertation. Direct entry from college into Year 2 or Year 3 is available.
Modules
- Communication and Digital Content Creation
- Introduction to Corporate Communications
- Marketing Fundamentals
- Persuasion and Negotiation
- Introduction to Branding
- Collaborative Practice
- Advertising Theory & Practice
- Public Relations Theory & Practice
- Communication Management
- Dissertation
- Professional Project in Advertising Management
- Professional Project in Public Relations Management
- Communications for Change
- Media and Communication Content Project