BSc Marketing
Entry requirements
A level: AAB IB: 34 points
About this course
BSc Honours in Marketing, combining business management with marketing theory. Core topics include Marketing, Accounting, and Research Methods. The programme offers a flexible mix of compulsory and optional modules, with an optional year-long work placement and study abroad opportunities.
Modules
- Introduction to Management and Organisation
- Understanding Business Growth
- Academic and Professional Skills
- Digital Business
- Quantitative Methods for Business Management
- Introduction to Marketing
- Marketing Ethics
- NCL Edge - Marketing Stage 1
- Placement and Study Abroad Info Sessions (Stage 1)
- Research Methods for Business and Marketing
- Strategic Marketing
- Integrated and Digital Marketing Communications
- Consumer Behaviour
- NCL Edge - Marketing Stage 2
- Placement and Study Abroad Info Sessions (Stage 2)
- Introduction to Accounting and Finance
- Business Analysis and Business Analytics
- Global Marketing
- Services Marketing