BSc Marketing and Management
Entry requirements
A level: AAB IB: 34 points
About this course
BSc Honours in Marketing, combining commercial knowledge with marketing expertise. Core topics include Marketing, Research Methods, and Accounting. The course offers work placement and study abroad opportunities from the second year. Students can choose their own balance between marketing and management modules in later stages.
Modules
- Introduction to Management and Organisation
- Understanding Business Growth
- Academic and Professional Skills
- Digital Business
- Quantitative Methods for Business Management
- Marketing Ethics
- Introduction to Marketing
- NCL Edge - Marketing and Management Stage 1
- Placement and Study Abroad Info Sessions (Stage 1)
- Managing Human Resources
- Research Methods for Business and Marketing
- Service Operations Strategy and Management
- Consumer Behaviour
- NCL Edge - Marketing and Management Stage 2
- Placement and Study Abroad Info Sessions (Stage 2)
- Introduction to Accounting and Finance
- Understanding Work and Organisations
- Managing Change
- Business Enterprise
- Business Analysis and Business Analytics
- Global Marketing
- Services Marketing
- Strategic Marketing
- Integrated and Digital Marketing Communications