BA Advertising and Digital Marketing
About this course
BA (Hons) Advertising and Digital Marketing, a marketing degree centred on contemporary communication strategies and digital promotional environments. Core topics include Marketing, Research Methods, Critical & Analytical Thinking, Ethics & Professional Practice, Entrepreneurship, Project Management, and Artificial Intelligence & Machine Learning. The programme is professionally recognised by the Digital Marketing Institute and the Chartered Institute of Public Relations. Year 0 covers foundational concepts through Professional and Academic Skills for University Study, Applied Learning Project, and Foundations in Business and Management. The first year establishes core knowledge through Foundations of Marketing, Introduction to Marketing Communications, Foundations of Advertising Media, Digital Marketing Essentials, Understanding Consumers, and Professional Skills for Marketing Practice. Year 2 advances into campaign planning and customer journeys with E-Marketing, Integrated Marketing Communications, Professional Practice for the Creative Industries, and Managing the Communications Process. Students can tailor their studies in later stages through optional modules covering areas such as brand management, public relations, marketing research, AI applications, influencer strategies, digital entrepreneurship, and sustainability. Final-year options further allow specialisation through modules like Advertising Consultancy Project, Marketing Dissertation, and Research Project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A typical offer for BA Advertising and Digital Marketing would be: BBC at A Level or DMM at BTEC/Cambridge Technical or M at T level. We welcome applications from students with a mix of A levels and BTEC/Cambridge Technical qualifications. For information on how to apply to study with us, please see our How to Apply page. Integrated Foundation Year Entry Requirements: A typical offer for the Integrated Foundation Year would be: DEE at A level or MPP at BTEC/Cambridge Technical or Pass (D or E) at T Level. We welcome applications from students with a mix of A levels and BTEC/Cambridge Technical qualifications. For more information on how to make an application please visit our How to Apply pages for Home and EU , and International students .
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What students say
Based on about 21 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 91%
- Learning opportunities: 89%
- Assessment and feedback: 84%
- Academic support: 89%
- Organisation and management: 96%
- Learning resources: 93%
- Student voice: 90%
Do students stay on the course?
Based on about 45 students who started
- Continued on course: 85%
- Gained a higher qualification: 5%
- Left higher education: 10%
What graduates do next
Based on about 19 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Working and studying: 5%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 30%
- Administrative occupations: 15%
- Process, plant and machine operatives: 10%
- Managers, directors and senior officials: 5%
- Sales occupations: 5%
- Find their work meaningful: 75%
- Feel on track for their future plans: 35%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 75 graduates, across similar courses at this university
- Yorkshire and the Humber: 5%
- East Midlands: 27%
- West Midlands: 6%
- East of England: 16%
- London: 23%
- South East: 21%
- South West: 3%
- Scotland: 1%
Who gets in
Based on about 35 students who started
- A levels: 95%
- Access course: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Professional and Academic Skills for University Study
- Applied Learning Project
- Foundations in Business and Management
- Foundations of Marketing
- Introduction to Marketing Communications
- Foundations of Advertising Media
- Digital Marketing Essentials
- Understanding Consumers
- Professional Skills for Marketing Practice
- E-Marketing
- Integrated Marketing Communications
- Professional Practice for the Creative Industries
- Managing the Communications Process
- Brand Management
- Public Relations Management and Practice
- Marketing Research and Insight
- AI for Marketing
- Influencer and Social Media Marketing
- Issues in Advertising Practice
- Advertising Consultancy Project
- Content Creation for Marketing
- Digital Entrepreneur
- Consumerism and Sustainability
- Business-to-Business (B2B) Marketing
- Marketing Dissertation
- Research Project
Questions about this course
How much do graduates of BA Advertising and Digital Marketing at University of Northampton earn?
The median salary is £24,000 after 15 months, £25,500 after 3 years, £29,500 after 5 years. After five years the middle half of graduates earn between £25,000 and £38,000. The £29,500 median after five years is £2,000 less than the UK median for Marketing.
What do graduates of BA Advertising and Digital Marketing at University of Northampton do next?
80% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Advertising and Digital Marketing at University of Northampton?
91% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Advertising and Digital Marketing at University of Northampton?
The typical offer is BBC at A level. The average entrant had 95 UCAS points.
Does BA Advertising and Digital Marketing at University of Northampton include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Advertising and Digital Marketing at University of Northampton?
85% of students continued into their second year, and 10% left higher education.